Are you using Siri, Alexa or Google Assistant on a daily
basis? If you are, I’m pretty sure by now you have grown familiar with AI
(artificial intelligence) technology. And if you haven’t used any of these AI
solutions, you’re missing out on a great experience.
With the help of AI operated chatbots,
many online B2B marketplaces have
improved the quality of their customer support. AI operated chatbots are
available round the clock, which means as a business you can serve customers
24/7.
AI technology is rapidly growing, and before you know it, every international B2B marketplace will be
using it. Wondering how? Take a look at three ways every worldwide B2B marketplace can use AI technology.
1. Enhanced Customer Experience
A crucial aspect that all B2B buyers consider in this
competitive environment is customer experience and support. Imagine how you
could target a client by knowing their interests and preferences. Well, with
the help of AI technology that’s possible. You can track every click they make,
every page they read and even the products they add in their cart but leave
without checking out. With all this information you can easily target a
potential client and serve them according to their needs.
In addition, with an
AI operated chatbot, you can serve your
clients without actually being online. This aspect is significant for making your users happy.
2. Data Management
An AI solution has the potential to manage all your site’s
data. No need to keep an eye on the analytics as you can integrate AI
plugins that send you daily reports with performance. That way, you’ll know about
daily conversions, traffic, and even source of the traffic. As a B2B marketer, you can use this data and create better
digital marketing campaigns to grow your business.
3. Voice Search and Suggestions
The world is evolving, and
it’s about time you upgrade your search feature. Instead of the
traditional method in which users simply typed keywords, you can allow voice
searches as well. Though you’ll have to introduce long-tail queries as tags for
this to work, the benefits are remarkable.
Apart from that, you can integrate search suggestions to
encourage people to click-through. That means, as soon as someone begins to
type a few letters of what they wish to search, your suggestions should show up. It’s a great way to signify to your
audience what’s available on your site.
Wrap Up
By 2025, the AI industry is expected to climb up
to $60 billion, and you can’t ignore
integrating this technology in your online B2B marketplace. In addition, to make sure that your users have the
best experience on your online platform,
you have to invest in AI solutions. Therefore, consider the necessary steps for
the market trends that will impact the B2B industry and plan your next move with the help of AI technology.
