Competitive Marketing - What are the Existing Pros and Cons?

It has been said many times that competitive analysis is an integral part of the Search Engine Optimization (SEO). Even though we use all sorts of competing reviews when starting or testing out new programs, competitive analysis is quite useful for existing programs and work as well.

This type of analysis assists the organizations in evaluating the potential audience, market and expose different kinds of online marketing strategies and SEO being implemented. Through these researchers, we understand a lot about our competitor’s weaknesses and strengths in content marketing, keyword strategy, social media, link building and site architecture.

As marketing outsource provider for B2B organizations, my clients most of the times inquire about the suitability of running a successful marketing campaign. This decision is well equipped with challenges and growth but also distraught with uncertainty.

Even though many times the situation might be different than your expectations, here are some of the instances suggesting that competitive marketing programs might perish with successful results.

Know about your competitor:

There’s a saying in the political scenarios that if you are an underdog or merely just a challenger, you attack upfront since you have less to lose and more to gain. In business, however, when your competitor is massive in counterattacks, they create a situation where you have no other option but to play with the psyche of your potential audience.

As a matter of fact, with their counterattacks, it might be beneficial for you and give you more publicity than you could have attained through yourself.

Make it convenient to switch:

I mentioned this previously concerning about the systems like ERP; it might prove to be a disconcerting proposition for someone to move challenging and significant services or products. This might even be a proving factor for the least complex or expensive products. The more smooth transition you make, the better it is for everyone.

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Five Powerful B2B Marketing Tactics You May Be Missing

The B2B market is flooded with techniques and with such an overflow; it is evident that we miss out some important one. However, we have it all sorted for you and had those all rounded-up, and we encourage them to try them out, in case you haven't already.

1.    IP address identification
This is an extremely valuable B2B marketing technique, not readily available to consumer marketers and its costs are sliding down as more marketing automation systems implement its functionality into their systems. Helps to give a good insight into all visitor activities and based on that, the decision can be made regarding what strategy should be created.

2.    Arrange your content for buyer role and buying journey

Developing a solid content strategy is still a challenge for many B2B marketers, as stated by The Content Marketing Institute. One very effective approach is to audit existing content, based on the buyer role (like specifier, decision-maker, end user) and evaluate the stage of the buying process (like need recognition, researching solutions, vendor comparison). Then you can fill the gaps with what you have on hand vs. what the customer needs.

3.    Upgrade your lead qualification

There is no integrity in the actions of today's B2B marketers. They just tend to pass the buck to the sales department, which then, complains that it was incomplete at the marketer's end and it leads to a loss or no productive generation of leads.

So it's good to get your qualification criteria developed, in alignment with sales because, in B2B, it's more about focusing towards quality, not quantity.

4.    Embrace your data

B2B marketplace work with limited prospects, where the value of each account is vast, and there needs to be huge datas about them - to know just ‘almost' everything – to avoid mistakes. The marketers need to do understand the fact that doing all the research and collecting it also their job and should be a top concern.

5.    Adopt account-based marketing
B2B companies should focus on re-directing their resources and focusing on key accounts, where the bulk of your profits lie. This will be of more benefit and the more efforts you are putting in maximizing an account, the more returns you will get. So, new innovative strategies should be thought of, ABM is a great example of a big account – being managed well.

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Google and B2B Marketing Plans

To all the business organizations, small or significant out there; have you included Google Plus in your strategic plans? If your answer is no, then you are missing a once in a lifetime chance to expand your audience. After all, it’s not it’s an everyday thing that social media platforms go to great lengths in increasing your business and making it more public for the masses, however with Google’s services you might get that.

By providing every Google Plus page rank, Google eases the pain for the organization and helps in showing up in the search engine pages. And, with each mention and comment, your content gets a high rank and eventually grabs the attention of the users in the starting pages in one of the biggest search engines of the world.

Ever since its inception in 2011, Google Plus has gathered mixed reviews regarding its benefits for the marketers in the B2B world. Undoubtedly, many would say that this is another strategy for grabbing the attention digitally and forcing on the bandwidth for marketing.

For marketers who have not accepted Google Plus as part of their tactics should question themselves: How correctly would the Google Plus fit in their B2B digital marketing strategy? Is it worthy of their time and effort?

Some ways through which B2B marketers can benefit from Google Plus are:

1) Market Research:

The first and the essential thing which marketers need to do are find out if other people in the organization are writing or not. If you are out of ideas for a blog post, just type a specific question or a keyword in the search engine and Google Plus assists through pages, posts, and people and provide conclusive information.

2) YouTube:

Acquiring the ownership of YouTube only defines the ability of Google Plus. User-friendly interface, sleek design, smooth video integration and image oriented capabilities make it look amazing for visual fanatics. Google Plus gives the marketers an opportunity to link up their social media accounts by making an exuberant social media platform for marketers and users all over the world.

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LED Displays and Signboards A New Era in Advertising

It has been rightly said that LED displays and signboards contact well with the audience and gather potential customers. These types of signboards and displays are different and popular among the people due to their dazzling power and easy adaptability to the changing environment and scenarios.

There are many different types of LED displays. Some of the most common ones are as follows:

1.    Stadium Displays – LED-based scoreboards display scores, animations, replays, and advertisements, etc.

2.    Scrolling Displays – These LED-based tickers to show RSS feeds, short messages, news headlines, twitter messages, stock information and live data, etc. The primary objective of a LED-based ticker is to show the essential information sensibly in BFSI or any other relevant sectors.

3.    Architectural Indoor Displays – Different types of LED cylinders and displays can be attached to the ground or hung from the ceiling. LED-based dance floors are not only the talk of the market but are using state of the art technology, and have unlimited possibilities in the possible future.

On a general scale, the digital signage industry was expected to be around $15 billion by 2015 with an expectation of getting a profit of 5.3 percent CAGR in the coming years. Development in the process and production of display panels have enabled to reduce the price and expected to lessen down the signage business in the coming years.

The digital signage industry of the United States was estimated to be around $4.3 billion in 2015. Changing trends and massive demand for LED-based signboards and displays have created an impact on the growth of the industry.

Improved user based experience and enthusiastic overview of the application are the most vital factors for the growth of Industry in APAC. With high demand for digital sign boards and displays in the transportation sector is expected to improve the CAGR by 7 percent in the region overall.

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Facts About Industrial Dyes

Just like how the textile industry employs millions of people around the world, the dying industry also paves way for new employment opportunities. There are various key drivers that are likely to affect the sector profoundly over the coming decade and change the industrial outlook. Dyeing is a very decisive process and in a competitive market there are reliable, cost-effective products as well as the latest technological solutions are vital for businesses to survive.

Let’s look into some facts about industrial chemicals & supplies, dyes and solvents and how they play an essential role in textile manufacturing.

•    For ages, dyes have brought life to mankind. They have given different media (textile, paper, food, even your hair) both subtle and ingenious - as well as apparent and suggestive changes to our everyday interaction as it is incorporated in most of the things that we see around us.

•    They invigorates what-would-be a dry and dreary world. They enhance what may already be considered as totally appealing and create a myriad of meanings as well as uses, depending on the color it grants to the material as well as the substance it is combined with.

•    Chemicals, dyes & solvents are usually applied in an aqueous solution, and may also require a mordant to improve its hold or fastness on the fiber it is incorporated into.

•    Throughout time, chemicals, dyes & solvents have been and are still being used to allow mankind to have a greater satisfaction of everything that is available within him. To make the use of these colorants even more exciting and easily available to more people, man made use of synthetic dyes.

There are a number of factors that are considered in making the dyeing process the right one but the selection of the right one is important and choosing that capital which will not only save but also take care of the environmental problems associated with dyeing should be the rule of thumb for success in dying production.

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The Future of Lab Commodities in the Global Market

BCC Research, in one of their press releases of 2013, predicted that “The global market for general laboratory equipment will reach $6.7 billion by 2017”. Today, if we analyze their statement in 2018, it was an attainable goal, specifically due to its rare availability in the market.

The labware market is an extremely complex one. There are miscellaneous products to meet the demands of both clinical and industrial labs. As a trend now, many labs all over the world are utilizing new ‘open labs’ that allow researchers to share equipment and resources in the laboratory. Equipment is extremely expensive and open labs allow access to many people at a reduced cost to both the scientists and the lab.

China, so far the second largest market in Asia for lab equipment and is one of the fastest moving markets in the world, growing about 20% per year.

The market is in great need of higher quality equipment and time-saving, autoprecision device. This is leading to manufacturing outsourcing to developing economies.

There is intense competition and general labware market movers face significant challenges as the scope of innovations is comparatively limited in this segment. So, to counter atleast some challenges, recycling is being used as an option - another simple, yet very important concept which has been largely emphasized on and should not be overlooked. It’s a popular concept indeed; since the global environment is gradually becoming more eco-friendlier and it is wise to dispose off used containers and equipment to ensure they are following environmental, health and safety guidelines alongside other responsibilities. Buying recycled lab instruments and supplies also keeps the cycle going, they are safe and they are less expensive.

The manufacturers of lab instruments & supplies or stakeholders, range from electronics to glassware and from huge multinationals to small regional outfits.

This graph shows the market for general labware into four geographic segments--North America, Europe, Asia and the rest of the world (ROW). North America claimed the mightiest share, announcing its growth to be nearly 2.2 billion in 2017 from $1.4 billion in 2012. The European segment possessed the second-largest share – upto a $1.7 billion in 2017 from $1.0 billion in 2012.

 

The purpose of this article is to benefit entrants and manufacturers of glass and plastic labware industries, life sciences companies as well as research institutes, associations and academicians; making them aware of alternate options and new trend, turning out to be competition for them – around the world.  They should be able choose wisely which lab instruments & supplies they will produce, in what quantities and the impact on the environment.

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Shifting Sales Models To Transform B2B E-Commerce

The digital wave is impacting more than just retailers and B2C firms and challenging B2B online lead generation structure. The effect is even on giants like Amazon that currently offers approximately 9 million corporate products online. A Forrester survey shows 60% of B2B buyers prefer not to interact with a sales rep, and 68% of buyers use digital channels to gather information on their own. It is also predicted that by 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure price, quote told to dynamically calculate and deliver product pricing.

With the passage of time, it can be noticed that paradigm of the corporate trends are now shifting from B2C to B2B and so expectations are also changing. Transforming business models is a really up-to-date strategy used in B2B E-commerce. There are 3 tops areas for innovation in this centre where there is a high competition in market of online vs physical and the evolving digital disruption has also made a practical shift, fruitful for B2B online lead generation.

It's all about incorporating sales model, so, shifting sales model as a creative strategy and re-vamping the customer experience is a great way to transform the existing e-commerce business model.

With corporations such as Amazon penetrating in the B2B zone, there is expansion and there is an upgrade for customers as the services and transactions are faster and through a set, organized process.

E-commerce sites that are based on a B2B structure, giving the clients the option of self-service play a significant role in diverting the seller’s attention by hooking them through the concept of ‘you are the boss’. Giving them ownership means empowering them which is like motivation and thus sales can be increased. Digital commerce professionals are suggested to work with their leadership teams to develop B2B online lead generation strategies for self-service commerce sites, aligning them with B2B sales processes and sellers.

Directs selling is also another rising phenomenon among B2B sellers and this changes sales model generally. It affects the B2C companies more as the competition is changed and transferred towards the manufacturer. However, according to Forrester’s statement; successful companies of the future will be highly customer-centric –giving more decision-making authority to them and they will have a huge positive influence even on insights and everything relating to the process will be faster and better connected.

This model has few advantages:

-    It will give more ownership to the companies for a great customer experience.

-    Direct selling to customers would put businesses in better position or provide them with a better opportunity to ameliorate their relations with the customer as there will be closer interactions and more brand loyalty can be developed.

What’s demanding through this process is customer retention as its difficult to keep them engaged throughout the journey and keep generating long-term online b2b marketplace.

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Home Textile & Furnishing Events to Visit In 2018

Events and exhibitions serve as a hub where businesses develop potential PR and find opportunities to learn, grow and expand. For Home Textile & Furnishing businesses similar opportunities are aligned throughout the year.

Here are some must-visit textile events in 2018:

Month	Date	Event Name	Event Description	Location	Country
January	17-19	India International Garment Fair	Over the years, India International Garment Fair (IIGF) has reached the ladders of success to become the most high profile fair in the international fair arena, being a strong platform for buyers, wholesalers, distributors, retailers and brands	Pragati Maidan, New Delhi	India
	22-24	Texworld	It is one of the largest sourcing event in the east coast featuring apparel fabrics and the fabrics industry and is a great platform for new textile firms to spread their contacts across the globe	Jacob K Javits Convention Center	USA
February	7-9	IFAI Canada Expo 2018	This event is focused on promoting and expanding the Canadian marketplace for textile	Hotel Bonaventure Montreal,  Montreal,  Québec Canada	Canada
	8	AAPN 2018 PRO: Americas Los Angeles Regional	Sample garments/ fabrics & trim from AAPN members manufacturing in the Western Hemisphere will be on display	FIDM Los Angeles Campus, Los Angeles, California	USA
	11-14	Texworld Paris	A wonderful event and global meeting place for fabrics, trims and accessories industry enthusiasts. One can discover at Texworld those little things which makes one’s collection unique	Paris Le Bourget Exhibition Centre, Paris	France
March	13-15	Spinexpo	It’s a 3 day event, being held on Shangai World Expo Exhibition In Shangai, China, showcasing products like cashemere, wool sweaters, gloves, hosiery, scarves and tie, knitting machinery and much more from the apparel & clothing, textile, fabrics and yarns industries.	Shanghai World Expo Exhibition and Convention Center, Shanghai	China
	14-16	Intertextile Shanghai Home Textiles	A 4 day event purely designed for catching extensive networking opportunities and about 42,000 trade visitors are expected to come by	National Convention & Exhibition Center, Shanghai,	China
	27-29	Clothing Fabrics & Textiles Asia	A 3 day event which collaborate textile professionals from around the world, displaying unique products such as; cotton fabric, knitwear (hosiery), ready-made garments, cotton yarn, raw cotton, textile, fabrics & yarns.	Karachi Expo Center, Karachi	Pakistan
April	11-14	Vietnam Saigon Textile & Garment Industry Expo
	14-17	International Istanbul Yarn	A 4 day prestigious event, happening at a very popular location, displaying all kinds of fabric through many different textile & yarn manufacturing firms	Tuyap Exhibition and Convention Center, Büyükçekmece,	Turkey
May	20-21	Image Expo Houston	A 2 day event Hosted in Houston showcasing products like hair, nails, day spa, esthetics, Apparels, cosmetics and beauty products.	George R. Brown Convention Center, Houston,	USA
	31-2 June	Yarnex	An event showcasing products like fibre, cotton, wool, silk & flax, yarns, fabric, regenerated & synthetic and much more	Pragati Maidan, New Delhi,	India
June	5-8	Wow- World of Wipes International Conference	A wide variety of non-woven fabric form the industry will be showcased	Sheraton Grand Chicago, 301 East North Water St Chicago, IL 60611	USA
July	26-28	Yarn Fabrics Accessories & Dye Chem Expo	A 4 day event showcasing products like dyes, dyestuff and pigment, water treatment, chemical machinery and technology used in textiles and much more	International Convention City Bashundhara (ICCB), Dhaka,	Bangladesh
August	18-20	Gartex	After the triumphant launch of its inaugural edition in 2018, the stage is all set for this new event, which is expected to welcome more than 150 national and international exhibitors with their latest products & technology for over 15,000 trade visitors. Aimed at creating a significant hub for industry captains to congregate and foster new business opportunities, Gartex is dedicated to the entire value chain of garment & textile manufacturing solutions and technologies, demonstrating all round advancements in the Indian textile & garment manufacturing industry	Pragati Maidan, New Delhi	India
September	16-18	Textile Asia	Textile Asia is a 3 day event being held from 16th September to the 18th September 2017 in Lahore, Pakistan. This event showcases products like focus on the immense buying selling potential of textile & garment machinery, accessories, raw material supplies, chemicals and allied services etc, in the textile, fabrics & yarns industry	Lahore International Expo Centre, Lahore	Pakistan
October	17-21	Bangkok International Fashion Fair	Bangkok International Fashion Fair is a 5 day event in Bangkok, Thailand. Showcasing various different products from apparel & clothing, cosmetics and beauty products, gifts & handicrafts, textile, fabrics & yarns, lifestyle & fashion, wedding & bridal and from many fashion industries too	BiTEC | Bangkok international Trade & Exhibition Centre, Bangkok	Thailand
November	29-30	Synthetic Yarn and Fabric Association (SYFA) Fall Conference	The synthetic yarn and fabric association is a non-profit organization comprised of individuals affiliated with the synthetic yarn and fiber industry. Representation in the industry includes (and that in the event will also be of) fiber producers, texturizers, staple yarn manufacturers, fabric producers for apparel, automotive, upholstery and industrial markets. Additionally, they are valuable contributors of raw materials, equipment and service providers of the industry.	Sheraton Charlotte Airport Hotel, 3315 Scott Futrell Dr Charlotte, NC 28208	USA