The digital wave is impacting more than just retailers and B2C firms and challenging B2B online lead generation structure. The effect is even on giants like Amazon that currently offers approximately 9 million corporate products online. A Forrester survey shows 60% of B2B buyers prefer not to interact with a sales rep, and 68% of buyers use digital channels to gather information on their own. It is also predicted that by 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure price, quote told to dynamically calculate and deliver product pricing.
With the passage of time, it can be noticed that paradigm of the corporate trends are now shifting from B2C to B2B and so expectations are also changing. Transforming business models is a really up-to-date strategy used in B2B E-commerce. There are 3 tops areas for innovation in this centre where there is a high competition in market of online vs physical and the evolving digital disruption has also made a practical shift, fruitful for B2B online lead generation.
It's all about incorporating sales model, so, shifting sales model as a creative strategy and re-vamping the customer experience is a great way to transform the existing e-commerce business model.
With corporations such as Amazon penetrating in the B2B zone, there is expansion and there is an upgrade for customers as the services and transactions are faster and through a set, organized process.
E-commerce sites that are based on a B2B structure, giving the clients the option of self-service play a significant role in diverting the seller’s attention by hooking them through the concept of ‘you are the boss’. Giving them ownership means empowering them which is like motivation and thus sales can be increased. Digital commerce professionals are suggested to work with their leadership teams to develop B2B online lead generation strategies for self-service commerce sites, aligning them with B2B sales processes and sellers.
Directs selling is also another rising phenomenon among B2B sellers and this changes sales model generally. It affects the B2C companies more as the competition is changed and transferred towards the manufacturer. However, according to Forrester’s statement; successful companies of the future will be highly customer-centric –giving more decision-making authority to them and they will have a huge positive influence even on insights and everything relating to the process will be faster and better connected.
This model has few advantages:
- It will give more ownership to the companies for a great customer experience.
- Direct selling to customers would put businesses in better position or provide them with a better opportunity to ameliorate their relations with the customer as there will be closer interactions and more brand loyalty can be developed.
What’s demanding through this process is customer retention as its difficult to keep them engaged throughout the journey and keep generating long-term online b2b marketplace.
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Showing posts with label E-Commerce. Show all posts
Showing posts with label E-Commerce. Show all posts
Wednesday, 14 February 2018
Wednesday, 22 November 2017
The Revolution of E-Commerce - Cosmetics & Personal Care
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| Beauty & Personal Care |
Facts and figures
Let’s take a look into the statistics of E-Commerce in personal care products beauty industry.- Technavio research proves that the compound annual growth rate of E-Commerce industry is higher than 19% in 2020.
- Subsequently, the industry will reach 28 billion dollars by 2020.
- Therefore CAGR will go to 45% in coming four years.
- It reveals that E-Commerce merger has fueled up the process of growth at a rapid pace.
E-Commerce Contributions to Beauty Industry
SEO and Content Marketing
The beauty companies are optimizing their website through personalized content marketing. They design content appeals to people needs and wants.
Many other ecommerce
industries are seen benefitted by effective search engine optimization
including
The companies focus on content marketing that is vital for search engine optimization to bring user engagement and conversions. For this purpose, most of the companies also use video marketing for better results in SEO and content marketing in the beauty trade.Efficient Web Mechanisms
Beauty organizations tend to make their websites eye-catchy, readable, reliable in function, easy to open in various mediums (mobile phone accessories, computer hardware etc.), establish efficient mechanism to receive online payments from buyers through their sites.Bold and beautiful websites are progressing toward driving traffic, engagement, and conversions after optimization.
Paid Mediums of Search:
Beauty Equipment brands buy traffic from search engines like Bing and Google through PPC (Pay Per Click). Companies have built call centers to cater sales and customer support for closing orders coming through PPC, SEO and SMM (Social Media Marketing) to their sites.Beauty marketers make keywords by using search history of users, i.e., they track through online different tools of Google or any other company. Buyers search these keywords and consequently lands on the company’s web page.
Big Online Stores
According to research survey of Euro monitor, E-bay, Amazon, and Alibaba are the big players in the beauty world. Therefore, most of the apparel and beauty products companies buy space from these big giants to get themselves more visible in the eyes and minds of masses. One of the techniques that beauty entrepreneur’s use is to be more visible as possible.The fact is that there are thousands of beauties stores, the customer will choose the one to buy not to purchase from all stores. Therefore, fashion and beauty companies strive to place their products everywhere. Thus, there will be more possibility of conversion.
Conclusion
The E-Commerce plays a crucial role in changing the landscape of beauty industry. There are a certain percentage of people who like to buy online. However, the majority of the shoppers buy offline by visiting the store.The E-Commerce activities are around 15% which means most of the sales are approximately 85% that is closing in stores.
Due to E-Commerce in the field of beauty, people are unable to touch and smell the products. But due to increasing trust and credibility, people are moving toward online shopping thus saving their psyche, time and effort cost.
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| Personal Care Products |
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