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| Beauty & Personal Care |
Facts and figures
Let’s take a look into the statistics of E-Commerce in personal care products beauty industry.- Technavio research proves that the compound annual growth rate of E-Commerce industry is higher than 19% in 2020.
- Subsequently, the industry will reach 28 billion dollars by 2020.
- Therefore CAGR will go to 45% in coming four years.
- It reveals that E-Commerce merger has fueled up the process of growth at a rapid pace.
E-Commerce Contributions to Beauty Industry
SEO and Content Marketing
The beauty companies are optimizing their website through personalized content marketing. They design content appeals to people needs and wants.
Many other ecommerce
industries are seen benefitted by effective search engine optimization
including
The companies focus on content marketing that is vital for search engine optimization to bring user engagement and conversions. For this purpose, most of the companies also use video marketing for better results in SEO and content marketing in the beauty trade.Efficient Web Mechanisms
Beauty organizations tend to make their websites eye-catchy, readable, reliable in function, easy to open in various mediums (mobile phone accessories, computer hardware etc.), establish efficient mechanism to receive online payments from buyers through their sites.Bold and beautiful websites are progressing toward driving traffic, engagement, and conversions after optimization.
Paid Mediums of Search:
Beauty Equipment brands buy traffic from search engines like Bing and Google through PPC (Pay Per Click). Companies have built call centers to cater sales and customer support for closing orders coming through PPC, SEO and SMM (Social Media Marketing) to their sites.Beauty marketers make keywords by using search history of users, i.e., they track through online different tools of Google or any other company. Buyers search these keywords and consequently lands on the company’s web page.
Big Online Stores
According to research survey of Euro monitor, E-bay, Amazon, and Alibaba are the big players in the beauty world. Therefore, most of the apparel and beauty products companies buy space from these big giants to get themselves more visible in the eyes and minds of masses. One of the techniques that beauty entrepreneur’s use is to be more visible as possible.The fact is that there are thousands of beauties stores, the customer will choose the one to buy not to purchase from all stores. Therefore, fashion and beauty companies strive to place their products everywhere. Thus, there will be more possibility of conversion.
Conclusion
The E-Commerce plays a crucial role in changing the landscape of beauty industry. There are a certain percentage of people who like to buy online. However, the majority of the shoppers buy offline by visiting the store.The E-Commerce activities are around 15% which means most of the sales are approximately 85% that is closing in stores.
Due to E-Commerce in the field of beauty, people are unable to touch and smell the products. But due to increasing trust and credibility, people are moving toward online shopping thus saving their psyche, time and effort cost.
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| Personal Care Products |
