Video Marketing Statistics to Guide Your Marketing Investment in 2018

When it comes to online marketing, few focus areas can rival the impact of video. It is why digital video marketing is a $135 billion industry today.

Video is dominating viewership. According to statistics, Youtube attracts almost one-third of the total internet traffic; a platform that sees 72 hours of video upload every 60 seconds.

One of the long-running tips to advertisement has been “More visuals, less text”. And while it certainly holds true today, video based infographics have become a thing since then. So, now the images coupled with text is conveyed in motion.

Digital video investment gains viewership

Social media is a powerful tool businesses can use as part of their digital marketing initiatives. It provides access to a pool of users who view hours worth of content each week. Not only can businesses utilize social media to setup marketing campaigns, they can advertise content effectively based on target audience.

 
The option to share interesting content with friends and family should be compelling evidence enough to consider investing in creating high-quality video content. One of the leading digital learning institutes, HubSpot, says that 43% of people want video content from marketers.

Video Content on the Rise

Businesses that have witnessed strong engagement on their video-based content are likely to invest in the area again. The year 2018 will see each American business spend $20,000 on average on video marketing.

 
More than serving as a compelling point, it should provide a sense of urgency to businesses that are still on the fence.

Creating high-quality content has never been easier; thanks to a rise in video content creation that has directly affected the need for high-quality editing tools. 

The internet business gurus of today predicts that the future of every business sector depends and relies on the adaption of video content creation. This will allow the maximum exposure to their business and gain competitive sustainable advantage in the online world. The recent survey based on 2017 internet business market shows some remarkable yet predictable statistics according to which:

•From 63% in the past to 81% of online business in 2017, use video marketing strategy to market themselves globally,

•Almost every online business who has used this approach will continue to do so because of its exposure and persuasive techniques,

•New business in the market or the ones who yet have not applied this technique which makes up approximately 66% aims to avail this approach of video marketing.

The targeted audience of the internet market usually surfs at-least 4 hours daily on the internet in which they come across with multiple promotional video. The average time shows typically on average 1.5 hours to 2 hours they see those videos. Another study based on the data of Cisco company states that almost 80% of World Wide Web traffic will consist of video contents.

However, even the video marketing techniques should be utilized in the most effective way as the users of the internet has gone fast paced in the recent year and usually watches videos that is somehow attractive or compelling graphically.