Digital Marketing Five Years from Now

If we go back to the start of the 21st century, when the internet was still something new for most nations, traditional marketing techniques like billboards, TV commercials, cold calls and newspapers ads were pretty much the only options considered helpful. However, as the cost of having an internet service on both your mobile and computer reduced, the number of users increased.

It’s not that companies have stopped using these traditional methods, but with the rise of internet users, many B2B marketplace have diverted their budget from traditional to digital marketing. So far, it has been seen as the right decision. However, what many B2B marketers don’t know is where this marketing strategy will stand in the race to finding global buyers five years from now. Even though it’s pretty much impossible to say for sure, we have still gathered a few projections for the future.

Voice Search

Even though usage of the internet on mobile devices has never slowed down, we have to consider the fact that it’s pretty much easier to do searches with your voice instead of typing. That’s where voice search emerged as a better way of searching the internet.

In addition, even smart devices have been launched with equipped personal assistants. These personal assistants respond to your voice commands by providing answers to your questions, set reminders, place orders and even tell you how the weather is today. Some of these personal assistants like, Alexa, Siri and Cortana are growing in popularity. Users are loving the convenience of doing things with voice commands.

More Targeted Advertising

Due to competition rising rapidly, B2B marketers will have to be more personal than ever. All businesses will try their level best to attract global buyers. However, with so many companies to choose from, these international buyers will go for that business which has the potential and convincing power to attract them.

 
Digital marketers will continue creating emotion-based marketing campaigns. For example, over the years the chocolate producer Cadbury has launched many emotion-based campaigns in which they have thought their customers that you can share chocolate as a sign of love amongst friends, family, strangers and even your significant other. Many other companies have also adopted this trend, and we can expect a rise in it.

Storytelling Will Rise in Value

Regardless of where digital marketing is five years from now, storytelling will remain an effective content marketing approach. B2B marketers need to follow market trends and produce content according to the needs of their readers.

With engaging content, marketers will be able to emotionally move readers, eventually leading an international buyer to turn in to a potential lead. Digital marketing has the potential to grow and adapt to market trends that come and go over the years. However, as a B2B marketer, it’s your duty to remain patient, creative and develop a wiliness to experiment with new tactics that’ll be discovered over the years.