Finding industrial chemicals & supplies buyer leads are a bit different as compared to other industries of the business sector. In the first place, you must know the industries and businesses where your chemicals are used as an ingredient because these businesses are your target audience. For instance, if your chemical is used in lubricants and construction material then you have to target lubricant and construction manufacturers.
Also, you need to determine who are the users and business buyers of these chemicals. They can be manufacturers, retailers, wholesalers, indenters, and traders in this chemical.
- Apparel & Textile Machinery
- Bending & Metalwork Machines
- Hydraulic & Pneumatic Machines
- Seals, Oil Seals & Industrial Seals
- Marking and Stamping Machines
- Conveyor Machines & Conveyor Systems
B2B Portals
Make your profile on world top B2B portal such as Alibaba.com, tradekey.com and exporthub.com etc. These B2B portals carry a huge database of companies and manufacturers. So initially you can reach out the big number of manufacturers who use your chemicals in manufacturing their products.
Secondly, visit the buyer leads page on the B2B portal and write your chemical keyword in the search bar for browsing buyer leads. You will find out several companies and buyers who demand your product in certain quantities.
You can also browse some chemical B2B trade sites for finding good leads too. However, there are some B2B portals which are industry based. For example, if your chemical is used in paints you can check out coatings1.com where you can find out paint manufacturers and companies who only deal in paints and coatings.
In this way, you can approach a big data of leads by using B2B trade portals.
- Set up your company page and business Profile on LinkedIn.
- Joint groups of relevant manufacturers and chemicals.
- Post your selling chemical products with a small copy of sales pitch then share with related business groups. Interested customers will more likely to drop inquiry in your inbox.
- Add and approach purchase professionals from your target audience companies. If your target market is 20 countries, then add relevant prospects only from those 20 countries. Consequently, LinkedIn will send you people add suggestions from specific 20 states. Then it will be easy for you to select the right person for the lead generation.
- You can also publish content over the pulse about how your chemical solves your target audience manufacturing problems. As more as you write articles on the problem-solving areas of your audience, they will be more likely to engage with your content and expected to contact you at your LinkedIn Profile.
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