Do you sell and create handicrafts & decorative products? Whether you sell offline or you have your website, one of the toughest challenges you would encounter is how to get your home-made products in front of your buyers.
Should you go offline or online, eBay or Etsy, Pinterest or Facebook?
The question is not easy to answer, it depends on your crafts business and where you think, you will get your customers. Some craftworks sell remarkably well on eBay while others do better on offline mediums.
To find out something meaningful, we have reached out some successful handicraft entrepreneurs and ask them to tell us about the best markets where to sell handiwork and decorative. In the light of experts opinion, here are some best platforms you need to think about to sell your products.
Etsy is one of the renowned selling markets for craftspeople and artisans of all types. You can find lots of handmade supplies and decorative items there on site. From the website, you can browse products lists by topic or category and even directory of local stores in your neighborhood by optimizing the country criteria on the web page. You can place all your products along country information on website to get generate potential leads.
Handmade Artists’ Shop serves as a community forum as well as a marketplace. This site is best to make your crafts seller profile and networking with industry professionals such as artists and craftspeople.
Folksy is an online home decorations and handicrafts marketplace based in the UK. From tiniest to huge pieces, you will find a wide variety of things like handmade goods, jewelry, decorative dishes, wall decorations, homemade clothes, shelves, etc. This platform is excellent for crafts entrepreneurs who sell wide variety of products in handwork. You just need to mention different product categories in your seller profile with eye-catchy product headings.
ExportHub is a B2B portal where several buyers and sellers connect with each other across different countries. EH comprises of numerous industries including Handicrafts & Decoratives. You can easily search several buyers of handmade products online and contact them for business correspondence. If you want to do competitive analysis, you can browse several products of your competitors and efficiently analyze their showcased products and price offerings.
eCrater exists as a digital marketplace and a web store builder. If you are selling crafts and decoration goods, you can make your online store in few minutes free of cost. Also, you can import your e-Bay store into eCrater.
eBay is a worldwide renowned online shopping store. It’s a big marketplace where you can find out thousands of unique and trendy products. Many traders of handicraft and decoration industry display their products on eBay due to the vast traffic of buyers.
Do you know, e-bay has 171 million active buyers worldwide?
The sites as mentioned above are the renowned and useful e-commerce sites for selling craftworks and decoration products. Now let’s take a look at physical markets of decorative and crafts goods.
Importing Countries
Handicrafts are usually exported by Asian countries and mostly purchased by the western states. European people have a keen interest in handmade products that’s why Europe and USA regions are considered as the most significant market for selling handiworks.
According to USAID report, key importing countries include Netherlands, Spain, UK, France, Germany, USA, Hong Kong, Japan and many other western countries. America is regarded as the largest market of home-made products whereas Europe is a considered as a second largest market of handicrafts.
The global market worth for craftwork and decoration products is approximately $100 billion. However, only USA retail sales are worth $67.5 billion. It shows that the USA is a big consumer market for this Gifts & Crafts industry.
Trade shows
Decoratives and craftsmen tradeshows are held in most of the countries of the world. Tradeshow allows you to engage in face to face interaction with your clients, and give you great exposure to competitor’s products and consumer needs.
Exportdabase is tradeshow site where you can find tradeshow of all the countries across all the products and industries. In this way, you can also find out the crafts tradeshows going on in your city or town.
Similarly, there are many other sites of tradeshows where you can schedule your time to attend them. e.g., 10times.com , tradefairdates, etc.
According to research survey of USAID, it is expected that buyers will be more likely to come from Eastern Europe, China, and Japan. Therefore, exhibitors and craftworks companies need to prepare pricing and product information in multiple languages.
Traders and Consumers
If you examine the decorative and craftworks industry, there are two types of buyers – business buyers and consumer buyers. Business buyers are usually traders like wholesalers and retailers who buy directly from an authorized distributor or a manufacturer then sell these homemade goods from their store to consumer or end-user. Traders or business buyers buy in large quantities.
However, consumer buyer is a customer who directly buys from a retailer or brand website. They usually buy single or few pieces of products. You have to set your marketing strategy that can serve both consumer and business segments of handmade products.
The bottom line is
By doing dynamic market segmentation of consumer and business markets in particular regions. The seller can earn profits by leaps and bounds. Above mentioned sites and tradeshows will help you to explore more and re-make your marketing strategy.
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