Competitive Marketing - What are the Existing Pros and Cons?

It has been said many times that competitive analysis is an integral part of the Search Engine Optimization (SEO). Even though we use all sorts of competing reviews when starting or testing out new programs, competitive analysis is quite useful for existing programs and work as well.

This type of analysis assists the organizations in evaluating the potential audience, market and expose different kinds of online marketing strategies and SEO being implemented. Through these researchers, we understand a lot about our competitor’s weaknesses and strengths in content marketing, keyword strategy, social media, link building and site architecture.

As marketing outsource provider for B2B organizations, my clients most of the times inquire about the suitability of running a successful marketing campaign. This decision is well equipped with challenges and growth but also distraught with uncertainty.

Even though many times the situation might be different than your expectations, here are some of the instances suggesting that competitive marketing programs might perish with successful results.

Know about your competitor:

There’s a saying in the political scenarios that if you are an underdog or merely just a challenger, you attack upfront since you have less to lose and more to gain. In business, however, when your competitor is massive in counterattacks, they create a situation where you have no other option but to play with the psyche of your potential audience.

As a matter of fact, with their counterattacks, it might be beneficial for you and give you more publicity than you could have attained through yourself.

Make it convenient to switch:

I mentioned this previously concerning about the systems like ERP; it might prove to be a disconcerting proposition for someone to move challenging and significant services or products. This might even be a proving factor for the least complex or expensive products. The more smooth transition you make, the better it is for everyone.

Similar Reads:

• https://exporthubblog.wordpress.com/2018/02/28/b2b-marketing-basics-make-sure-you-dont-forget-it/
• https://www.facebook.com/notes/beatrice-mcgraw/unified-approach-on-audience-b2b-digital-advertising-enhanced/196053401151533/
• https://fortalent.com/blog/view/s/2018-02-27-things-you-require-essentially-in-writing-blogs-in-b2b-market/