Sunday, 25 February 2018

Google and B2B Marketing Plans

To all the business organizations, small or significant out there; have you included Google Plus in your strategic plans? If your answer is no, then you are missing a once in a lifetime chance to expand your audience. After all, it’s not it’s an everyday thing that social media platforms go to great lengths in increasing your business and making it more public for the masses, however with Google’s services you might get that.

By providing every Google Plus page rank, Google eases the pain for the organization and helps in showing up in the search engine pages. And, with each mention and comment, your content gets a high rank and eventually grabs the attention of the users in the starting pages in one of the biggest search engines of the world.

Ever since its inception in 2011, Google Plus has gathered mixed reviews regarding its benefits for the marketers in the B2B world. Undoubtedly, many would say that this is another strategy for grabbing the attention digitally and forcing on the bandwidth for marketing.

For marketers who have not accepted Google Plus as part of their tactics should question themselves: How correctly would the Google Plus fit in their B2B digital marketing strategy? Is it worthy of their time and effort?

Some ways through which B2B marketers can benefit from Google Plus are:

1) Market Research:


The first and the essential thing which marketers need to do are find out if other people in the organization are writing or not. If you are out of ideas for a blog post, just type a specific question or a keyword in the search engine and Google Plus assists through pages, posts, and people and provide conclusive information.

2) YouTube:

Acquiring the ownership of YouTube only defines the ability of Google Plus. User-friendly interface, sleek design, smooth video integration and image oriented capabilities make it look amazing for visual fanatics. Google Plus gives the marketers an opportunity to link up their social media accounts by making an exuberant social media platform for marketers and users all over the world.

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